Short guides on the decisions that cost money when you get them wrong.
Guide 8 minute read
Paper size is not a variant, it is the decision. A 6x6 pad and a 12x12 stack of the same collection are cut for different projects, printed at different scales, and stored in completely different places. Here is how to tell which one belongs in your cart.
Coming soon
Acid-free and lignin-free are printed on almost every paper label in the shop, which makes them easy to skim past. They are measuring two different things, only one of them is about pH, and neither is a guarantee that a sheet will survive a sunny window. This guide will cover what the terms actually certify, why lignin is the one that yellows your layout, and which projects justify paying for archival stock.
Coming soon
Wafer-thin dies, steel-rule dies, embossing folders, and three different thicknesses of cutting plate: die cutting compatibility is the single most common reason a product goes back in the box unused. The good news is that the rules are simple once someone states them plainly. This primer will cover platform openings, sandwich diagrams, when a shim rescues a shallow cut, and how to read a maximum cut width before you buy.
A demonstration assistant. It reads the real catalogue, and it cannot take an order or a payment.